Selasa, 21 Juli 2015

How signs and graphics improve a customer's shopping experience

By Michael Zhang


Irrespective of how good the product, brands will go unnoticed without the proper signage, it's essential to let the public know where their business is and what they offer. This is especially true for brands that decide to trade inside large malls like John Lewis, for whom E-Handsome advertising has just recently supplied with several light box for illuminated graphics and signs in Oxford Street and Big Apple.

Signage is not only vital in identifying a brand for existing customers, but is additionally used to attract new shoppers. With the correct combination of signage and graphics, brands are able to market their products towards consumers of competing brands and convert them into clients of their own, which is critical in a dept store that accommodates many high end shops all selling a corresponding product.

As well as helping in brand identification, sign and graphics are also used to help buyers navigate their way through each department and at last to the point of sale. If signage is confusing or confusing, the consumer will have a poor experience and will probably become frustrated and not return; illuminated graphics and indications are bold, eye-catching and the perfect navigation tool.

There are a range of paths to display poster and logo light boxes, a preferential method chosen by John Lewis when redesigning their Premium Beauty department.

A well recognised producer of display light boxes and other top quality promotional and promotional products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.

Incorporating signage into a trellis framework allows clients to see through to other departments while having the ability to simply distinguish individual brands-by adopting this technique John Lewis has managed to improve their customers' overall journey and experience in their stores.




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