Location is essential when it comes to certain types of marketing. Goods and services alike have to be showcased and, more importantly, they have to be displayed near locations which make the most sense. From what I have seen, PepsiCo was not only able to recognize this point but make certain that its advertising efforts were built around this. Is it possible that PepsiCo's work can draw the attention of those who create billboard and car wraps as well?
The Drum published an article that talked about PepsiCo and how it has been advertising to younger people with methods located close to convenience stores. Specifically, PepsiCo transformed London StreetTalk kiosks into what appeared to be giant Lipton Peach Iced Tea bottles. As strong as this idea is, in theory, it has the chance to work well in execution. The reason for this is because the giant bottles in question have been stationed near a convenience store where the beverages could be purchased.
One of the challenges associated with out-of-home marketing, from my perspective, is the idea of space. In one sense, you want to make sure that you have the space needed in order to present your message as prominently as possible. With that said, attaining too much space can run the risk of messages being saturated and, as a result, harming products in terms of sales. It's clear that awareness is needed for greater advertising but the idea of awareness in question is one that requires care.
The nature of out-of-home marketing is important, to say the least, and authorities such as JMR Graphics will agree. An audience has to be drawn in and I believe that this is especially true when it comes to the way in which items like car wraps are implemented. Their success will hinge on location, which is an aspect that PepsiCo was able to work off of. From what I have seen, this method stands the chance of increasing the sales of Lipton products, as long as said method sustains itself.
As you can see, marketing - depending on the types of methods utilized - hinges on the idea of location and companies have to make it a point to focus on this particular aspect. PepsiCo clearly understood where its audience would be most drawn to and it was able to work effectively based on this. The inclusion of giant iced tea bottles did not hurt matters, either. In fact, the addition of such novelties can only spell greater things for the sales of PepsiCo products.
The Drum published an article that talked about PepsiCo and how it has been advertising to younger people with methods located close to convenience stores. Specifically, PepsiCo transformed London StreetTalk kiosks into what appeared to be giant Lipton Peach Iced Tea bottles. As strong as this idea is, in theory, it has the chance to work well in execution. The reason for this is because the giant bottles in question have been stationed near a convenience store where the beverages could be purchased.
One of the challenges associated with out-of-home marketing, from my perspective, is the idea of space. In one sense, you want to make sure that you have the space needed in order to present your message as prominently as possible. With that said, attaining too much space can run the risk of messages being saturated and, as a result, harming products in terms of sales. It's clear that awareness is needed for greater advertising but the idea of awareness in question is one that requires care.
The nature of out-of-home marketing is important, to say the least, and authorities such as JMR Graphics will agree. An audience has to be drawn in and I believe that this is especially true when it comes to the way in which items like car wraps are implemented. Their success will hinge on location, which is an aspect that PepsiCo was able to work off of. From what I have seen, this method stands the chance of increasing the sales of Lipton products, as long as said method sustains itself.
As you can see, marketing - depending on the types of methods utilized - hinges on the idea of location and companies have to make it a point to focus on this particular aspect. PepsiCo clearly understood where its audience would be most drawn to and it was able to work effectively based on this. The inclusion of giant iced tea bottles did not hurt matters, either. In fact, the addition of such novelties can only spell greater things for the sales of PepsiCo products.
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For more information about the benefits of car wraps, please contact JMR Graphics for details.. Also published at Pepsico & Marketing That Car Wraps Can Recognize.
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