Whole books can and have been written about work-life balance and retirement planning for dentists, it is clear dentists are not immune to these struggles. Owning your own practice can be a real challenge, and may be proving more difficult and time consuming than you imagined when you first opened your doors. You undoubtedly have your own, unique reasons for starting your own practice, but at the end of the day, it comes down to the fact that you wanted to help people. You have a passion for what you do, and you're good at it. What you don't want to do is get mired in the day to day details that pull you away from the practice of dentistry, but that's where it gets tricky. It is those day to day details that cry the loudest for attention, and it is all too easy to get sucked into dealing with them, which leads to longer hours, less time at home, and no time at all for long term strategic planning or retirement planning for dentists.
That may sound harsh, but it is true. It's your practice, and as such, ultimately, it's your responsibility. The first, best thing you can do to rev up the overall performance of your practice is to frankly and honestly evaluate your own on the job practices and see where improvements can be made.
Let's start with getting the message out. This is the nuts and bolts of the work of marketing. Here, the thing of primary importance is understanding your demographic. Who do you want to attract as a customer? If you're going to focus on attracting retirees, then your marketing approach is going to be markedly different than if you are targeting young professionals. This is a decision you need to make, because you're going to face resource constraints. You simply don't have the money to market effectively to every demographic group in the region you serve, unless you're in an extremely small town, in which case, you're likely to be the only dentist in town, which will change your approach yet again.
Once you've identified your primary demographic, you can then get to the heart of the matter. For instance, if you're targeting mostly retirees, then you won't want to spend too much time, energy and money making fancy Facebook ads and videos, which will largely go unnoticed by the group you're targeting. What this is really about is tailoring your message delivery system to the audience. If your message is where the audience isn't, no one's going to see. Your task is to make sure the two are aligned.
Retirement Planning: This is huge, and sadly, something that two few private practice owners pay much attention to in the early days of their practice. The course will begin at the beginning, with the household budget, and step you through the habits you need to develop, starting now, in order to build wealth for the future through a comprehensive approach on retirement planning for dentists.
Both of the above are made far easier in the presence of a coach and mentor. Dr. Michael Schuster understand that, and has designed an innovative course called "Performance Coach," which will help you outline the areas of your practice that could stand some improvement, and give you all the tools, coaching, and mentoring you need to set those attainable goals and follow through with the necessary action to see you achieve them.
That may sound harsh, but it is true. It's your practice, and as such, ultimately, it's your responsibility. The first, best thing you can do to rev up the overall performance of your practice is to frankly and honestly evaluate your own on the job practices and see where improvements can be made.
Let's start with getting the message out. This is the nuts and bolts of the work of marketing. Here, the thing of primary importance is understanding your demographic. Who do you want to attract as a customer? If you're going to focus on attracting retirees, then your marketing approach is going to be markedly different than if you are targeting young professionals. This is a decision you need to make, because you're going to face resource constraints. You simply don't have the money to market effectively to every demographic group in the region you serve, unless you're in an extremely small town, in which case, you're likely to be the only dentist in town, which will change your approach yet again.
Once you've identified your primary demographic, you can then get to the heart of the matter. For instance, if you're targeting mostly retirees, then you won't want to spend too much time, energy and money making fancy Facebook ads and videos, which will largely go unnoticed by the group you're targeting. What this is really about is tailoring your message delivery system to the audience. If your message is where the audience isn't, no one's going to see. Your task is to make sure the two are aligned.
Retirement Planning: This is huge, and sadly, something that two few private practice owners pay much attention to in the early days of their practice. The course will begin at the beginning, with the household budget, and step you through the habits you need to develop, starting now, in order to build wealth for the future through a comprehensive approach on retirement planning for dentists.
Both of the above are made far easier in the presence of a coach and mentor. Dr. Michael Schuster understand that, and has designed an innovative course called "Performance Coach," which will help you outline the areas of your practice that could stand some improvement, and give you all the tools, coaching, and mentoring you need to set those attainable goals and follow through with the necessary action to see you achieve them.
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Do you own an under performing dental office? Schuster Center can help.. This article, Marketing For Dentists has free reprint rights.
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