Senin, 25 Januari 2016

Create A Course Online For Profit

By Hopper G. Floresca


The search for knowledge is a constant quest, whether the goal be to learn something traditional or get instruction on a specialized task. Possessing the know-how on a particular subject can be a potential money making opportunity. An instructor can reach more students outside their local area by taking time to create a course online and opening it to everyone for purchase.

There are many reasons why a lot of people prefer to take training courses on the internet versus taking them in a brick and mortar setting. Convenience is the most obvious as the individual can watch the presentations at their leisure, in the privacy of their own space, with no distraction from other students. A considerably lower cost is another key advantage.

Some may question the wisdom of creating yet another instructional presentation when there are already so many available. The point is that even when multiple versions of a similar topic are posted, each will be somewhat different and people like to have choices. There are some key aspects that will be a bigger attraction to potential students, so a proprietor may want to make sure to hit those marks.

One may find out how to do the presentation building process by following instructions found on the internet, or by purchasing a printed manual. With either option, one will need to have a few key items prior to starting, such as a high resolution webcam, a clear quality microphone, and a device that has the ability to connect to the internet. Programs such as Screenflow for screen recording, and Keynote or PowerPoint for publishing, will also be necessary.

The first thing one needs to do is chart out how the presentation will go. This entails deciding if multiple lessons will be appropriate, topic order and if an agenda or curriculum calendar would be advisable. It could also be beneficial to set up a specific email or helpline in case clients have questions or issues with any of the material contained in the program.

Another important factor is deciding who the target audience will be. The reason this should be done early on is because it will affect so many things such as the presentation's appearance, tone, graphics and videos, marketing and cost. The price of the final product should be high enough to show its worth, but not so expensive that those for whom it is intended can not afford it.

Designing a marketing plan is the next step after completion. The strategy will include factors such as using social media and video platforms like Vimeo and YouTube to promote the program and getting links to the sales page through options such as Facebook Ads and Google AdWords. Which of these will be most effective is going to depend largely on the target audience.

Some factors one may wish to consider during the set up are the sales pitch, purchasing options, payment types and just how aggressive to be with the promotions. The program should also be designed to run on PCs, Mac, tablet and smartphone formats in order to attract the optimum number of customers. The process is relatively simple and can be a source of income for an indefinite period of time.




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