If you're a real estate agent, broker, or specialist, your goal should be to find as much business as possible. While this may be a given, of course, it may be difficult to leverage the Internet to your benefit. Perhaps your website simply isn't optimized, which is where Long Island SEO comes into play. The URLs associated with your site, as well as its various internal pages, will help you get seen by more potential clients. Here are the best ways to create URLs that will generate traffic and leads alike.
One of the ways to create URLs that are SEO-friendly is by keeping them as short as possible. The more readable these are, according to companies like fishbat, the more likely they are to be seen by people that perform searches. Real estate agents would be wise to keep things short and sweet when crafting unique URLs. This is one of the many areas where an SEO expert can help if you feel like you require professional assistance.
Keyword placement in URLs should be noted, too. As a real estate agent, you should ensure that every URL on your site has one keyword that you'd like to rank for, provided it's relevant to the content on the page. What this does, along with improve the aforementioned concept of visibility, is help each page rank on different search engines. For those that are looking to improve SEO, keyword placement shouldn't be overlooked.
Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
One of the ways to create URLs that are SEO-friendly is by keeping them as short as possible. The more readable these are, according to companies like fishbat, the more likely they are to be seen by people that perform searches. Real estate agents would be wise to keep things short and sweet when crafting unique URLs. This is one of the many areas where an SEO expert can help if you feel like you require professional assistance.
Keyword placement in URLs should be noted, too. As a real estate agent, you should ensure that every URL on your site has one keyword that you'd like to rank for, provided it's relevant to the content on the page. What this does, along with improve the aforementioned concept of visibility, is help each page rank on different search engines. For those that are looking to improve SEO, keyword placement shouldn't be overlooked.
Also, cut down on stop words. While this may seem like it goes against readability, it's important to understand that URLs should try to trim down as much fat, for lack of a better term, as possible. Stop word include "and," "the," "but," or any other related subject. By removing stop words from URLs, you actually make them easier to rank. This is another area real estate agents should look into when altering URLs, ensuring that they are as functional as possible.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
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Please consult fishbat to learn more about getting your website to rank.. This article, Long Island SEO: The Best Ways Real Estate Agents Can Create Urls has free reprint rights.
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