Jumat, 07 Februari 2014

Assessment Of The Newspaper Telemarketing

By Jerri Perry


Inside sales is a strategy that uses the process of direct marketing to sell products to the customers. The salesperson employs this method and in the process solicits the potential customers to buy the products in question. The sales marketing are done face to face and in other cases over the phone. Some of the modern sales persons have gone ahead to embrace the use of technology and these use the various virtual selling strategies such as the use of video calls. The newspaper telemarketing also employs the same techniques when making a sale to a potential customer.

Over the years, the marketing strategies have been changing such that the simple methods that were initially being used have evolved into something very unique. The business-to-business approach was used where one company had to inquire about the products from other firms. Through the inquiries the markets could be understood better. Business-to-client techniques were introduced later. These focused on delivering various products to clients while taking their demands into consideration.

Most of these techniques were mainly used for the gathering of information about various products. The business to business approach ensured that one group of business people could inquire about various products from the other group. After the inquiry of the available products, the systems could also be used for making sales to the potential customers.

The marketing process aims at growing the brand through the use of various techniques. This happens as the businesses approaches various clients. The aim could be introducing new products to these customers. In other cases, especially when newer products have been introduced to markets, the process focuses at making the products known to various classes of customers. Through these activities, the products become known to the customers. This means that they know what to buy in various cases. This is what ends up growing the brands.

The marketing chain is broken down into several smaller processes which add value to the products that are being moved within the business lines. There are inbound and outbound logistic operations. The inbound logistics operations aim at receiving the various orders from the clients. These are then arranged in terms of urgency. The department also receives the goods from the various producers, breaks them down and packages. The outbound department focuses on ensuring that the various packaged goods are transported to the premises of the customers.

Most of the operations within the marketing department are controlled by the marketing head. The operations are supervised by the team leaders who in most cases are the head of all operations. The team leaders define the objectives of operations and the scope of all these operations.

A number of calls are made to the clients. The first call is meant to determine the need of the customers. These calls are usually for assessing various needs. This is followed by others which could urge to buy the products in question. The last series of calls seal the deal between the client and the marketing operators.

The internet has eased the process of newspaper telemarketing. Through the use of the internet, the information about various types of products is made available to the clients is different ways. Video calls are also made to the clients in cases where there geographical boundaries.




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