Minggu, 16 Maret 2014

Bobby Jain Credit Suisse & Nintendo's Profitability

By Rob Sutter


On the surface, doesn't it seem like Nintendo is the company that is in the most trouble? After all, there are many people who are clamoring for the PlayStation 4 and Xbox One while not many seem to be poised to purchase the Wii U. It doesn't seem like it has nearly as much attention brought to it as it should, right? That being said, profits are the name of the game and I am sure that it is a subject that Bobby Jain Credit Suisse can look even more into in regards to Nintendo.

Keep in mind that Nintendo has a tremendous amount of money in the bank, stored away in case financial matters seem dire. This is one of the precautions that has helped the company over the course of time, especially when in comparison to the competition. When you look beyond the consoles that Sony and Microsoft have produced, their business models do not seem to be steady foundation. For example, Sony had to close down one of its major offices in recent times in order to keep costs down.

Nintendo may not exactly be in the clear in terms of business in general, though. Keep in mind that while the 3DS is doing extremely well in terms of the handheld market, the Wii U seems to be all but lost on the console side of things. Sales have not exactly been roaring, even though there have been many different titles released by not only Nintendo but third-party companies. Nintendo's bank account has been crucial but I do not think that people understand just how crucial this has become.

There is talk that Nintendo has, in American currency, $10.5 billion, which is a strong number when looking at Bobby Jain Credit Suisse. What this means is that, if Nintendo wanted, it would be able to go about making considerable losses during a few decades, at least. It's a great financial move to make, as names like Jain can support, but it is one that allows the company a considerable cushion. One can only imagine that this would allow more time to learn about the rapidly growing nature of the gaming industry without losses proving to be dire.

Nintendo may not have the best public standing and I am sure that many fans can say the same. The general public has shied away from its console, not only because of its lower level of power compared to the competition but the mistaken idea that the Wii U is nothing but an extension for the Wii. Nintendo had a rocky start but that does not necessarily mean that change cannot be seen. It's just a matter of the company taking the time to see what it has to do in order to stay competitive.




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