Selasa, 21 Oktober 2014

Focusing On Big Acquisitions With An Internet Marketing Firm

By Robert Sutter


Growth is, without question, a crucial component of any business. It's easy to see that they have to branch out and one of the best ways to do this is through partnerships. Not only is this useful but any Internet marketing firm can tell you that such a method has provided a number of examples in recent memory. For those who are curious about what these partnerships were all about, these talking points should be able to draw attention to the idea.

To start of, it's important to look at how Yahoo was able to purchase Tumblr. This was done in May of 2013 and it was one that not only helped Yahoo, from a social standpoint, but it was able to illustrate the value of this particular microblogging social media website of sorts. It was clear as to why this was done, seeing as how Tumblr has a strong audience it caters to. The acquisition has done, on the part of Yahoo, for a sum of $1.1 billion.

What about the purchase of WhatsApp done on the part of Facebook? To give a brief summary, back in February of this year, WhatsApp was purchased by Facebook, the price in question being the strong statistic of $19 billion. No one can argue with the fact that this instant messaging service is quite popular amongst mobile users, whether they use Apple devices, Android platforms, or what have you. Regardless, this particular purchase served both companies quite nicely.

In terms of expanding its amount of interactive content, the purchase of Mojang by Microsoft is another point that firms such as fishbat shouldn't overlook. The reason for this is because Mojang, for those not in the know, is the independent game developer behind the success of "Minecraft." That this means, in essence, is that Microsoft currently owns arguably the most popular independent video game in the world. This purchase made in September is a strong boost for Microsoft's catalog of content, as any Internet marketing firm will be able to attest to.

Even though there have been numerous other purchases like this, the examples listed above are just a few of the most noteworthy. Not only were they done rather recently but, to me, they have illustrated just how important it is for businesses to grow over the course of time. As you can see, the growth in question can be done by partnerships and acquisitions. For those who are curious about getting into business, points like these show just how much strength social media has.




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