The top web design companies succeed based on numerous merits. One of the most overlooked is search engine optimization, which shouldn't be the case. After all, smart SEO will ensure that your content is stronger. More importantly, it will help your rankings, allowing you to gain more attention. With that said, if you'd like to know how to go about SEO for the sake of website development, follow these do's and don'ts.
DO write the best content possible. Content is king, no matter what industry you're involved in, and it must be written well. Companies like Lounge Lizard will be able to agree, especially when it comes to the copy on websites. If a blurb or product description doesn't provide enough information, it's safe to assume that it won't be effective. High-quality content goes a long way in SEO and the top web design companies will agree.
DON'T settle for a slow website. This is especially true when you consider that slow websites aren't able to rank well. No one wants to stick around on a site that is poorly optimized, in this respect, so it's important to tighten things up. You may want to take away a few images or perhaps eliminate the video aspect of your site completely. Whatever the case may be, if a site operates at a slow pace, it's not going to rank.
DO focus on mobile websites. As a matter of fact, it's perhaps more important than ever to have your site operate for the sake of mobile devices. Smartphones and tablets are often used in order to access the Internet, so wouldn't it make sense for sites to adjust themselves accordingly? Smart web design has more of an impact on SEO than you might imagine. When a site is mobile-friendly, it will be able to rank better.
DON'T forget to add social media accounts. While your website will be the primary focus of your SEO efforts, this doesn't necessarily mean that social media should be left out. As a matter of fact, these accounts should be added to your website. Having your Facebook, Twitter, and other accounts present will do wonders for when your site is crawled. If your social activity is high, it's more likely that your site is going to rank.
DO write the best content possible. Content is king, no matter what industry you're involved in, and it must be written well. Companies like Lounge Lizard will be able to agree, especially when it comes to the copy on websites. If a blurb or product description doesn't provide enough information, it's safe to assume that it won't be effective. High-quality content goes a long way in SEO and the top web design companies will agree.
DON'T settle for a slow website. This is especially true when you consider that slow websites aren't able to rank well. No one wants to stick around on a site that is poorly optimized, in this respect, so it's important to tighten things up. You may want to take away a few images or perhaps eliminate the video aspect of your site completely. Whatever the case may be, if a site operates at a slow pace, it's not going to rank.
DO focus on mobile websites. As a matter of fact, it's perhaps more important than ever to have your site operate for the sake of mobile devices. Smartphones and tablets are often used in order to access the Internet, so wouldn't it make sense for sites to adjust themselves accordingly? Smart web design has more of an impact on SEO than you might imagine. When a site is mobile-friendly, it will be able to rank better.
DON'T forget to add social media accounts. While your website will be the primary focus of your SEO efforts, this doesn't necessarily mean that social media should be left out. As a matter of fact, these accounts should be added to your website. Having your Facebook, Twitter, and other accounts present will do wonders for when your site is crawled. If your social activity is high, it's more likely that your site is going to rank.
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