Senin, 01 Januari 2018

Tips From Experts To Entrepreneurs Trying To Secure Venture Capital Funding

By Donna Hayes


You can have the most experienced management team, the best ideas, and a business that has outperformed all expectations, but without the right kind of investors, you might never get to the next level. For entrepreneurs without considerable tangible assets, a conventional financial institution may not be the right fit. You need to find venture capital funding.

First of all, they say entrepreneurs have to understand the difference between venture capital investors and angel investors. Angel investors are individuals or firms that fund new businesses in the form of loans or equity in the company. Friends and family often become angels for entrepreneurs. Rapidly growing businesses in need of additional funds to expand often approach investors willing to on take high risk projects, usually in exchange for a certain percentage of equity in the company.

These are not easy business deals to make. Your business has to be growing at a high rate, and you will have to prove why that trend will continue. You will have to do extensive research to find an investor who meets your needs and vice versa. You want an investment firm with ties to your field and that has a history of investing the kind of money you need.

Bogus companies are always looking for easy revenue sources. Once you started your research, you probably noticed any number of companies offering unique databases and solid leads designed to make your search for an investor easy and quick. Experts say you shouldn't be fooled.

You can't mass email investors either. They have seen all too many of these kinds of pitches and don't even open them. Not only will you have wasted your time creating an ineffective marketing tool, you might end up losing a potential investor who you could have interested if you had approached him differently. The best idea is to target the best matches for your situation and go after those.

Once you have narrowed the field, you have to make a plan to approach them. Finding out as much as possible about them will help. You may know someone who is in the same alumni association for instance. You should contact anyone who worked closely with the investor on a similar project. You could even attend an event where the investor is speaking and try to introduce yourself once the event is concluded.

You may only have a few seconds to interest a high risk investor. You need to be prepared to grab him with an intriguing tag line that summarizes what your company is about. A professionally produced summary video may get you a chance to make your pitch in person.

Great businesses, that start fast and grow quickly, fall by the wayside every day because the entrepreneur didn't get expansion plans in front of the right investors at the right time. It is not enough to have big ideas, you have to know how to turn them into reality.




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