Kamis, 10 Mei 2018

Offer A Beer Tower At Your Bar And Watch Your Profits Climb

By Virginia Edwards


Not all bars succeed. The competition is fierce. If you are an owner or manager finding ways to stand out and get customers into your establishment can be challenging. Restaurant bars aren't in the same category. Diners frequent them only until their tables are ready. When alcohol is your main draw, you need to come up with creative ways to entice the public. Adding the beer tower option to your drinks menu might just do the trick.

Not everyone is going to be familiar with towers. You can explain that they are tabletop dispensers. Instead of going to the bar for a refill, guests at the table can simply help themselves from their own dispenser. When the dispenser is empty, it can be refilled right at the table by one of your staff. The towers are kept icy cold with chill sticks or ice tubes.

The benefits of alcohol towers aren't all the customer's. As the owner or manager, you should consider some of the advantages of offering this service. You won't need enough waiters to serve each table separately. The occupants of tables with towers will only need periodic assistance from the staff. Customers tend to stay longer and spend more when they have towers on their tables.

Every time you have a chance to promote yourself or your suppliers you should do it. Towers have bases that a perfect places for logos. You can put your own logo there or make a deal with a brewer to add his logo in exchange for a reduction in the price of the product. Towers can be a great marketing tool. They stand out on table and get a lot of attention.

If you are still unsure about the wisdom of introducing towers to your menu, you should consider the statistics that show towers increase sales. This means more money for you. Towers help customers feel relaxed and at ease. When friends are gathering this way around a table, they usually stay instead of moving on. The longer they sit in your bar, the more money they will spend.

There is a financial investment when you purchase towers for your bar. You will probably want to invest in several sizes, and you will need to purchase chill sticks to keep the alcohol cold. If you want to personalize them with your logo, and you do, that will be an added expense. LED lighting on the top of the lid or at the base is a fun gimmick customers like. The lights give a dark bar an eerie glow.

You want quality workmanship in the towers you purchase. You should only deal with a manufacturer with a good reputation. Towers should be food safe and free of BPA. Testing for leakage needs to be something the manufacturer guarantees.

If you want to make your bar the place to be, you have to innovate. Offering towers is one way to do it. Your customers will relax, have fun, stay longer, and spend more money.




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