Minggu, 02 Juni 2019

A Few Fundraising Ideas For Worthwhile Causes

By Scott Bell


There is a myriad of organizations that firmly believe that they are making a difference in the world and that they deserve the support of the community. It often seems as if not a day goes by without someone appealing for donations and assistance. Many ordinary citizens can never help all those that ask for help and they tend to focus on one or two issues that appeal to them. Organizations appealing for help compete with each other and they can only succeed if they have interesting fundraising ideas.

So many charitable organizations appeal to all and sundry for support. Mass appeals will only work for a small number of organizations with a very wide support basis. In order to maximize efforts it is best to approach a very specific target market. To this end organizations need to analyse and define their most likely supporters and to focus their efforts on reaching them specifically.

Most charitable organizations are woefully understaffed. Raising funds is not only a specialized field but it requires time. Time is one thing many organizations do not have if they are to fulfil their missions. That is why it may be a good idea to contract a professional fund raiser. They certainly charge for their services but in most cases this is a percentage of the money that they raise.

Many organizations benefit greatly from an association with a benefactor. Well known individuals in the spotlight that support a specific cause can play a significant role in convincing their fans and admirers to also support that cause. Many companies have social responsibility programs and will adopt one or more causes to support on an on going basis.

Many government departments, corporations and other organizations budget for grants given to worthwhile cause that are in line with their own objectives and goals. Applying for such grants can be time consuming but once a grant is awarded, it is often a matter of administrative procedure to have it renewed. This most certainly a worthwhile case of securing on going funding and established financial security.

The public in general has grown tired of all the demands made upon their charitable sides. They no longer support events aiming to raise funds unless that event is professionally organized and able to offer some real value for money. When planning events for raising funds organizations therefore need to make sure that their events are memorable, fun and creative. Tired old tried and trusted methods no longer work.

The gross abuse of donor funds by charitable organizations has been in the news constantly. This has cautioned many potential donors. Organizations trying to raise funds now need to make very sure that their potential donors know precisely how they intend to spend their money. Accountability has become the watch word and charitable organizations need to be open and honest about their operations.

Society will not be able to function if there were not organizations passionate about helping those in distress, the poor, the sick, the needy and the aged. Others have the plight of neglected animals or vandalism of the environment as their causes. They all need support in order to survive.




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