For sure there is nothing wrong with sales pages; however, videos convert sales much better than sales pages and can help you succeed where you have failed with regular landing pages. The first thing you need to realize is that people are much more willing to listen than to take the time to read through a bunch of information. You can make the landing page look as nice and as exciting as you wish, but a video is always going to win over the customers' attention.
The reason for the rise in video marketing is that most people have faster internet connections and can easily view them. In the past it did not make sense to use video because the internet connections could not support it. It could take 20 minutes just to view a small marketing video, not too mention all the bandwidth that it would take up. It was cost prohibitive to the marketer and well as the consumer.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
When marketing to people directly, people are much more likely to check out a video than they are a landing page that goes on forever before it finally conveys to the reader what they are supposed to do. No one wants to keep scrolling!
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
If a picture is worth a thousand words, then you can imagine what a video is worth. This has been proven time and time again with the videos out performing sales pages by leaps and bounds. The question you might be wondering is why that is so, why does a video make such a massive difference and convert so much better than a perfectly designed sales page? There are a lot of factors that come into play in the equation, including psychology, the user impatience, the form of medium that most prefer. A lot of it has to do with the impatient nature of internet users, who will shy away from pages of text, but will gladly listen to a few minuet sales pitches. In many cases the ease of access to the information is key.
The reason for the rise in video marketing is that most people have faster internet connections and can easily view them. In the past it did not make sense to use video because the internet connections could not support it. It could take 20 minutes just to view a small marketing video, not too mention all the bandwidth that it would take up. It was cost prohibitive to the marketer and well as the consumer.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
When marketing to people directly, people are much more likely to check out a video than they are a landing page that goes on forever before it finally conveys to the reader what they are supposed to do. No one wants to keep scrolling!
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
If a picture is worth a thousand words, then you can imagine what a video is worth. This has been proven time and time again with the videos out performing sales pages by leaps and bounds. The question you might be wondering is why that is so, why does a video make such a massive difference and convert so much better than a perfectly designed sales page? There are a lot of factors that come into play in the equation, including psychology, the user impatience, the form of medium that most prefer. A lot of it has to do with the impatient nature of internet users, who will shy away from pages of text, but will gladly listen to a few minuet sales pitches. In many cases the ease of access to the information is key.
About the Author:
Video Marketing Publisher is a news review site that reveals the truths & myths by providing a Video Marketing Publisher Review.
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