It's apparent that aesthetics are crucial when it comes to marketing across the board. You want to make sure that you are able to present some of the best images so that people will take to your brand more easily. Of course, in recent times, McDonalds has taken something of a different direction as of late and it is one that should draw in the attention of those who create trailer wraps. If you are curious as to what exactly it is that McDonalds is doing, read on.
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
Keep in mind that these billboards, as the article referenced, will only be available in France. However, its reach will not be terribly limited, as it's been said that over 2,700 locations in France will be presented with the billboards in question. It seems like this is a rather bold move on the part of McDonalds, seeing as how it could theoretically stick with its current marketing methods and remain in business for quite some time. However, as times change, advertising must work in kind.
After reading up on this report, I believe it goes without saying why it was that McDonalds decided to take this effort in terms of marketing. JMR Graphics, as well as other companies, can talk about the importance of smart visuals, which is why I feel like emoji-like images are rather fitting. In addition, McDonalds is such a popular brand that the general public will be able top piece together what it is that these emojis are attempting to get across. I wouldn't be surprised if more vehicle and trailer wraps, in addition to other billboards, follow up on this.
Will this marketing move prove to be effective for McDonalds in the long run? It's hard for me to believe otherwise, especially when considering that it is easy for most people to digest these smaller images and piece together what it is that they mean. As stated earlier, these billboards are located in France alone but it's not like there isn't potential for them to spread out. Perhaps, in time, they will be able to transition to other areas of the world if they provide the results that McDonalds is looking for.
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
Keep in mind that these billboards, as the article referenced, will only be available in France. However, its reach will not be terribly limited, as it's been said that over 2,700 locations in France will be presented with the billboards in question. It seems like this is a rather bold move on the part of McDonalds, seeing as how it could theoretically stick with its current marketing methods and remain in business for quite some time. However, as times change, advertising must work in kind.
After reading up on this report, I believe it goes without saying why it was that McDonalds decided to take this effort in terms of marketing. JMR Graphics, as well as other companies, can talk about the importance of smart visuals, which is why I feel like emoji-like images are rather fitting. In addition, McDonalds is such a popular brand that the general public will be able top piece together what it is that these emojis are attempting to get across. I wouldn't be surprised if more vehicle and trailer wraps, in addition to other billboards, follow up on this.
Will this marketing move prove to be effective for McDonalds in the long run? It's hard for me to believe otherwise, especially when considering that it is easy for most people to digest these smaller images and piece together what it is that they mean. As stated earlier, these billboards are located in France alone but it's not like there isn't potential for them to spread out. Perhaps, in time, they will be able to transition to other areas of the world if they provide the results that McDonalds is looking for.
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