Sabtu, 28 Februari 2015

Ghostbusters & Utilizing Vinyl Wrapping For The New Movie

By Paula Hess


It's easy to see that the Ghostbusters series is one of the most unique entries in fiction. It has been able to integrate comedy with just a little bit of horror to create a series that just about anyone can get into. With that said, it's clear that there is quite a bit of attention that has been brought to the recently announced entry into the series. I have to wonder, with all of the news surrounding said movie, if the process of vinyl wrapping will be able to help it.

If you want to talk about the reasons behind this Ghostbusters movie's attention, I believe that the all-female cast has to be talked about. Personally, I feel optimistic about this change, especially when the four lead actresses discussed have been involved in Saturday Night Live. Nonetheless, remakes will always draw scrutiny, which is to be expected. However, I will give this film a chance, seeing as how I've been a fan of the series for many years.

It's important to keep in mind that the Ghostbusters, as a series, worked because of the premise. The idea of a small company, hired to protect the city against supernatural forces, is treated with a sense of self-awareness that's hard to describe. These individuals are not exactly the stereotypical heroes, which I'm sure is going to be a theme to carry over into this new movie. Of course, in order to said movie to be especially effective, advertising must be brought into effect.

If you want to talk about marketing, vinyl wrapping is more than worth talking about. Companies like JMR Graphics are able to go about this effectively and I believe that a good part of this comes from the fact that they know the importance of aesthetic quality. Wraps like these should feature a litany of elements, amongst them being the cast that has been talked about for so long. It also doesn't hurt if the Ghostbusters logo, in someway or another, is located on these wraps.

Is this film going to be good or bad? It's difficult to say, since we only know so much about the movie itself, but it's unfortunate that there are so many people who are writing off this concept immediately. For me, this is a "wait and see" scenario in which people have to watch and see if the movie can hold up to the previous iterations. Once said movie proves itself, I am sure that praises will be the only things sang by fans of the series.




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