Sabtu, 14 Februari 2015

Selling On Trading Stuff Sites

By Katina Brady


Online trading is the in thing nowadays. Given the high internet access and the low cost of putting up products for sale, online trading outdoes the traditional brick and motor stores. Since it may be quite expensive to set up your e-commerce website, selling stuff through online trading stuff sites is always a great idea. It is cheap to set up your store and start selling stuff from the word go. Since there a hundred or even thousands of products that are listed on these sites, you need to have a strategy in order to sell first.

The choice of the trading site you are going to use determines your ability to sell fast. It is advisable to use popular sites. You may consider free sites or those that charge a small fee to market your products. You may check navigation on the site, ranking on search engine results and the number of sellers in the site before making a decision. You may feature in several sites.

Your pages should use keywords that buyers use when searching for similar products. Mastering this drives more traffic to your store through results that come naturally from search engines. You may also use keyword marketing options if they are provided by the site to optimize the page and increase visibility.

Include some added service to your product. It may be a quantity discount, free delivery or shipping if one is selling overseas. Customers are always attracted to offers that seem to give more value for their money However, ensure that the cost of the free service is added to the price of the product to avoid hurting your profits. That said, do not over-inflate the price. Since there might be similar products in the same site, check the price ranges and set the price accordingly.

Take quality snaps of your product. Customers will decide to buy based on what they see on your store. Thus, ensure that the images of the product are clear paying attention to its details. If one angle of the product does not show all the details, take snaps from different angles. A white background is desirable or you could just remove the background entirely.

The product caption should inspire buying. It should show how great the product is to buyers. One should condense information for it to be short. The main features could be highlighted by use of bullet points. The choice of the font is also vital. The list of features should also sell benefits to clients by showing them how the products enhance their lives.

Where the site allows, try making a video of the products you are selling. The video, should be short, funny and informative. Videos increase engagement with the site visitors and are likely to convert a site visitors to customers easier than pictures and captions.

Some sites allow escrow payments and a wide range of online and mobile payment options. Pick a payment platform which is easier and popular amongst the clients you are targeting. Many of your clients will write reviews of their experience with you and the particular product they bought thus ensure quality service. Where there are disputes, try to resolve them early enough without using third parties. This will give you good reviews from clients.




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