Rabu, 28 Januari 2015

How To Design An Effective Medical Tourism Business Model

By Ines Flores


Expensive medical procedures have pushed people abroad in search of alternatives. To meet this need, a well crafted medical tourism business model will help an entrepreneur to fill the gap and in the process make good profit. It requires a combination of tourism and health related skills or awareness to establish such an agency and succeed. You will be required to identify a destination health facility and the tourist attractions lined along that path.

With the rise in the number of medi-tourists globally, the sector is headed for exponential growth. Apart from treatment, there are options for fly-procedure offers by airlines. The foundation of any model is to identify your area of specialization. This requires extensive research including what the market in your region is offering. Seek to make your package cheaper and more convenient.

Experts in entrepreneurship advise start-ups to specialize. This trend can be seen even in nations where they are marketing a particular industry or sector. In medicine, for example, India is known for heart operations while Hungary and Philippines are known for dentistry. Turkey is picking up as an eye surgery destination with Spain specializing in neurosurgery. Identify where you want to take your tourists and if the demand can sustain the agency.

Practitioners are an integral part of any successful medicine related venture. Identify the doctors you are going to work with locally and abroad. Depending on the condition of your patient, there are rules on handling them abroad and when on transit. Familiarize yourself with such rules and make necessary logistical plans.

Though there are no defined licenses for medi-tourism agencies, it remains a business that must operate with valid permits. There are requirements by federal, state and municipal authorities that must be met. Accreditation and certification give credibility to your agency. This makes your operations professional and gives you an upper hand in the face of competition.

Your success as an agency depends on how competitive your packages are. Consider what your competition is offering and identify what would make it more affordable, convenient and valuable. Do not reduce the prices by compromising travel, accommodation and logistical standards. This will affect referrals and return business. Satisfying your customers will increase referrals.

The commissions are distributed across the various stake holders who will be handling the tourists. The stakeholders include hotels, spas, resorts and travel firms. What comes from the medical procedures is as low as twenty percent. Do not expect to make huge profits within the first trip. It takes time for the business to pick and begin to deliver returns.

Tourism remains a key attraction even as you offer medical assistance. Identify exciting destinations along the way to enrich the trip. The basic design of such a package is usually to provide double benefits.

The responsibility of the agency extends to ensuring that all travel documents, including visas and passports, are in order. Make recommendations on exciting activities, accommodation and attractions and allow the clients to choose. Consider their condition and their budget as well. Explain existing travel advisories from authorities and expound on their effect on the planned trip. Expanding your destination range increases the flow of clients and prevents disappointment.




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